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Job description: Social media analyst

Originally Published:
Mar 2016

The traditional measures of service quality – brand loyalty, sales figures and others – are still vital to the success of business, but new and valuable technology-related information is available through social media platforms.

It’s important for companies to gather and interpret that data to use to develop strategies. This is the job of the social media analyst, a relatively new position that is key for brand building and customer service.

If your company is ready to hire a social media analyst, use Tech Pro Research’s job description as is, or download and modify as needed for your organization.

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