Hiring kit: Digital campaign manager

PURPOSE
Recruiting a digital campaign manager with the right combination of social media experience and marketing skills will require a comprehensive screening process. This hiring kit from TechRepublic Premium provides an adjustable framework your business can use to find the right person for the job.

From the hiring kit:

DUTIES AND RESPONSIBILITIES [MODIFY THE LIST TO MATCH YOUR REQUIREMENTS]

The digital campaign manager will:

  • Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs and monitoring the competition.
  • Plan and execute all web, SEO/SEM, database marketing, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
  • Supervise the execution, monitoring and measurement of marketing campaigns and their success.
  • Ensure campaign implementation follows organizational guidelines.

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Provided by:
TechRepublic Premium
Published:
May 16, 2023
Topic:
TechRepublic Premium
Format:
PDF
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