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Hiring kit: Digital campaign manager

Originally Published:
Dec 2017

Digital campaign managers are responsible for the formation, execution, and management of the company’s digital marketing efforts, including SEO/SEM, social media, email, and online displays. This hiring kit includes a detailed job description, sample interview questions, and a basic want ad to help you find the best candidates for the position.

From the job description:

The digital campaign manager, with the input of senior management, will design and implement a vibrant, effective digital marketing campaign. Analyzing and understanding various databases and online analytics tools, such as Google Analytics and Omniture, the manager will develop SEO/SEM techniques to enhance the company’s brand and increase web-search visibility.

In addition, the manager will use social media sites to further raise brand awareness and foster customer interaction. They will work with IT professionals to help optimize the customer experience and react to needed changes in the campaign. The manager will have a working knowledge of web development tools to facilitate these changes.

Necessary skills include a demonstrated ability to manage and augment digital marketing strategies, the ability to analyze various forms of data, knowledge of analytics tools, and a strong understanding of SEO/SEM and social media platforms.

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