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There’s never been a time in history when the opportunities have been so great for a small business to build a competitive advantage with information.

The convergence of several mega-trends such as social media and consumerization of technology creates terrific opportunities for small businesses who embrace big data in their competitive strategy. To be clear, when used for competitive reasons, I define big data as: the massive amount of rapidly moving and freely available data that potentially serves a valuable and unique nee ...

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