Big data analytics can play an integral role in a small business. Formulate a strategy and use it to build a competitive advantage in the marketplace.
you have a suspicion that big data analytics could play in integral role in
your small business — you’d be absolutely correct. We’re in a unique period of
time where information prowess can build a decisive competitive advantage for those
who embrace it. When used for competitive reasons, I define big data as: the massive amount of rapidly moving and
freely available data that potentially serves a valuable and unique need in the
marketplace, but is extremely expensive and difficult to mine by traditional means.
Progressive Insurance is a perfect example of a traditional company using the power of information to build a comp ...