If you have a suspicion that big data analytics could play in integral role in your small business — you’d be absolutely correct. We’re in a unique period of time where information prowess can build a decisive competitive advantage for those who embrace it. When used for competitive reasons, I define big data as: the massive amount of rapidly moving and freely available data that potentially serves a valuable and unique need in the marketplace, but is extremely expensive and difficult to mine by traditional means.

Progressive Insurance is a perfect example of a traditional company using the power of information to build a comp ...

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