During the last decade, by the time 2010 rolled around, one of the main forces behind consumerization in the enterprise appeared: Consumers overtook businesses as the main buyers of technology. Businesses had traditionally held that distinction, and in advance of further technological disruption to come, the rules began to change.

Enterprise software used to be a phenomenon of business, for business and by business. Providers sold to important decision makers and department heads in the corporate hierarchy and software design reflected that reality; the user experience, how employees would interact with these applications, was not a main drive ...

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